ESMO Privacy Policy

ESMO (“we”, “us”, “our”) provides the ESMO services, websites (including https://esmo.gg), and related mobile and desktop applications (collectively, the “Services”). This Privacy Policy explains what information we collect, how we use it, who we share it with, the choices you have, and how to contact us.

This policy is written to be consistent with App Store Connect App Privacy requirements and with applicable privacy laws such as the GDPR, UK GDPR, and CCPA/CPRA.

Short summary

We use third-party advertising and analytics services, including Google AdMob (Google Mobile Ads), Google Analytics, and Firebase Crashlytics. These providers may collect certain information for ad delivery, measurement, app analytics, crash reporting, and fraud prevention.
If we or an included SDK access the iOS advertising identifier (IDFA) or otherwise perform tracking as defined by Apple, we will present the App Tracking Transparency prompt before doing so.
We publish an app-ads.txt file on our developer site to help ad ecosystem verification.
You can opt out of personalized advertising using system settings and provider-specific controls. See the Opt Out section below.

1. Information we collect

We collect information in three ways: (A) information you provide to us directly; (B) information collected automatically when you use the Services; and (C) information from third parties or partners.

A. Information you provide directly

When you create or update an account, contact support, apply for jobs, enter contests, or otherwise provide data, we may collect:

Account information such as email address, display name, and profile details.
Payment information required to process purchases. We do not store full payment card data; payments are processed by third-party payment processors.
Any content you post to interactive areas such as public forums, chat, or community features. Content posted in public areas is public and not subject to the privacy protections described here.

B. Information collected automatically

When you use the Services we automatically collect technical and usage data, including:

Identifiers. Device identifiers and advertising identifiers such as Android Advertising ID and the iOS Advertising Identifier (IDFA).
Usage and product interaction. App usage events, features used, screens viewed, time spent, clicks, and ad impressions and interactions.
Diagnostics. Crash reports, performance metrics, error logs, and other information used to improve stability and performance.
Network and device data. IP address, device model, operating system version, and app version. IP addresses may be used to infer approximate location.
Cookies and similar technologies. We and our partners use cookies, SDKs, pixels, and similar technologies to collect analytics, measure ads, and enable basic functionality.

C. Information from third parties and partners

We use third-party services that may collect or receive data when you use our Services, including:

Advertising partners such as Google AdMob / Google Mobile Ads for ad serving and measurement.
Analytics providers such as Google Analytics for Firebase or GA4 to collect anonymous usage analytics.
Crash reporting services such as Firebase Crashlytics to collect crash and diagnostic data.
Other service providers such as payment processors, email providers, hosting providers, and anti-fraud vendors.

We do not knowingly collect special categories of personal data about children. If you believe we have collected such data without parental consent, contact us and we will take steps to delete it.

2. How we use information

We use the information described above for purposes including:

To operate, provide, and improve the Services.
To authenticate accounts, provide customer support, and communicate about your account and purchases.
To process purchases and subscriptions via third-party payment processors.
To deliver, personalize, and measure advertisements. Personalization may include selecting ads based on inferred interests and device signals.
To perform analytics and measure how people use the Services, and to diagnose and fix crashes or other technical issues.
To detect and prevent fraud, abuse, and security incidents.
To comply with legal obligations.

We may also de-identify or aggregate information and use or disclose it for research and analytics.

3. Advertising, analytics, and crash reporting

This section discloses the third-party services we use and what they may collect.

Google AdMob / Google Mobile Ads

We use Google AdMob to serve advertisements. The Google Mobile Ads SDK may collect or process:

Advertising identifiers and other device identifiers.
App usage and interaction events, including ad impressions and ad interactions.
Performance and diagnostic data.
IP address and inferred approximate location.

Google may combine information collected through the SDK with data from other Google services. If the app or a bundled SDK accesses the iOS advertising identifier (IDFA) or otherwise performs tracking, we will show the App Tracking Transparency prompt before such access. For controls over Google personalized ads, visit https://adssettings.google.com.

Google Analytics (anonymous)

We use Google Analytics to collect anonymous usage analytics so we can understand how people use ESMO and improve the product. Data collected for analytics typically includes event names, timing, device and OS metadata, and aggregated usage metrics. We do not use Google Analytics to collect precise personal profiles tied to your identity. For more details and choices, see Google’s analytics privacy documentation.

Firebase Crashlytics

We use Firebase Crashlytics to collect crash reports and diagnostic data so we can find and fix stability issues. Crashlytics may collect device model, OS version, stack traces, and app state at the time of a crash. Crashlytics does not collect personal information unless you include such data explicitly in crash reports.

Third-party behavior

Each third-party provider has its own privacy policy. We do not control their data practices. We require our providers to use collected data only for the purposes described to us, but you should consult each provider’s privacy documentation for details.

4. App Tracking Transparency and advertising identifiers

If we or any included SDK access the iOS advertising identifier (IDFA) or perform tracking as Apple defines it, we will request permission through the App Tracking Transparency prompt prior to access. If you deny permission, any tracking that requires ATT will not be performed.

If you want to opt out of personalized advertising:

On iOS, use the system privacy settings and answer “Ask App Not to Track” in the ATT prompt.
To opt out of Google personalized ads, visit https://adssettings.google.com.
You can also enable browser-level privacy signals such as Global Privacy Control and we will respect those signals where applicable.

We do not sell personal information for monetary consideration.
We do disclose or share certain categories of device and usage information with service providers, advertising networks, analytics providers, and measurement partners for the business purposes described above. Under certain privacy laws, including the CCPA/CPRA, some of these disclosures may be considered a “sale” or “sharing” for cross-context behavioral advertising. If you are in a jurisdiction that grants you rights regarding sales or sharing, see the Your Rights section for how to exercise those rights.

6. Data retention and transfers

We retain personal information as long as needed to provide Services, support business operations, satisfy legal obligations, detect fraud, and enforce our agreements. Retention periods vary by data type and purpose.

Your data may be processed and stored in the United States and other countries. When transferring personal data from the EEA or UK, we rely on appropriate safeguards such as Standard Contractual Clauses or other legally recognized mechanisms.

7. Security

We use administrative, technical, and organizational measures intended to protect data from unauthorized access, use, or disclosure. No system is perfect. We cannot guarantee absolute security of your information.

8. Your choices and rights

Depending on your jurisdiction, you may have rights such as:

The right to access the personal information we hold about you.
The right to request correction of inaccurate personal information.
The right to request deletion of your personal information, subject to legal exceptions.
The right to request restriction of certain processing.
The right to opt out of sales or sharing for targeted advertising where applicable.
The right to data portability in certain situations.

To exercise your rights, contact us at the email below. We will verify your identity before responding to requests.

Device and browser choices

Push notifications. You may disable push notifications in your device settings.
Advertising identifiers. On iOS and Android you can reset or limit advertising identifiers via system settings.
Opt out of provider-level personalization. Use provider opt-out pages such as Google’s Ads Settings at https://adssettings.google.com.

9. CCPA/CPRA specific disclosures for California residents

If you are a California resident, you have rights under the California Consumer Privacy Act as amended by the CPRA. We provide the following disclosures:

Categories of personal information collected

In the past 12 months we have collected categories including:

Identifiers (device identifiers, account email).
Internet or network activity information (app usage, clicks, pages/screens visited).
Geolocation (approximate location inferred from IP).
Inferences (profiles or segments inferred for personalization).
Technical and diagnostic data.

We may disclose personal information with:

Advertising and ad measurement partners (e.g., Google / AdMob).
Analytics and crash-reporting providers (e.g., Google Analytics, Firebase Crashlytics).
Payment processors and fraud detection vendors.
Service providers that assist in our business operations.

We do not sell personal information for monetary consideration.
We do share or disclose identifiers and browsing identifiers with ad partners and measurement vendors for cross-context behavioral advertising or to deliver personalized ads. Under California law this may be considered “sharing.” To opt out of the sharing of personal information for targeted advertising, contact us at the email below or use available provider opt-out tools.

To exercise your California privacy rights, contact us at the email below and identify the request type.

10. App Store App Privacy mapping

When we submit our app to the App Store we report the following categories in App Store Connect App Privacy. Build and Xcode privacy reports are the source of truth for exact checkboxes.

Data type	Collected?	Linked to You?	Used for Tracking?	Notes
Identifiers (device ID, advertising identifier)	Yes	Possibly	Possibly, if IDFA is accessed	Advertising SDKs may use these for ad delivery and measurement
Usage Data / Product Interaction	Yes	Possibly	Possibly	App events, ad impressions and interactions
Diagnostics (crash logs, stack traces)	Yes	No	No	Collected for stability and debugging (Crashlytics)
Location (approximate via IP)	Yes (approximate)	No	No	Precise GPS location is not collected unless user grants permission
Other Advertising Data (ad impressions, ad interactions)	Yes	Possibly	Yes	Shared with ad partners for ad delivery and measurement

11. Children

The Services are not directed to children. We do not knowingly collect personal information from children under the age required by applicable law without parental consent. If you believe we have collected personal information from a child without permission, contact us and we will take reasonable steps to delete the information.

12. Third-party links and services

The Services may link to third-party websites and services. We are not responsible for third-party privacy practices. Review their privacy policies for details.

13. Changes to this policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you as required by law and post the updated policy with a revised last updated date.

14. How to contact us

If you have questions, or to exercise your rights, contact us at:

Email: contact@esmo.gg

15. app-ads.txt

We maintain an app-ads.txt file to declare authorized digital sellers for our apps. It is published at:

https://esmo.gg/app-ads.txt

Last updated: September 13, 2025

Privacy Policy